Enabling spectacular visual setups at Adobe Summit EMEA 2018

in Rental and staging

When Adobe and its partners host a conference to reveal their latest updates, the audience expects nothing less than unprecedented digital insights, accompanied by mind-boggling visual setups. That’s why audiovisual technical design and production firm Hawthorn chose Barco technology to wow the over 5,500 extremely demanding, digitally savvy participants at this year’s Adobe Summit EMEA.
Flexible orientation and incredible brightness
Adobe Summit 2018 was the first event to feature our new-to-stock UDX-4K32 projectors. Chosen for their 0.4 ultra-short throw lenses and ultimate high-brightness projection capabilities, the projectors displayed Adobe’s vivid video content on three vast screens and two ultra-wide screens. “The flexible orientation and incredible brightness of the UDX-4K32, combined with its low power consumption, were key factors in our choice to use 13 of these projectors at the main plenary – where 4K width was a must,” explains David Barton, Group Head of Video at Hawthorn.

“A great experience all around”
In addition to the UDX-projectors, 17 of our PDS-902 3G screen switching systems, four E2 image presentation systems, 16 ImagePRO II series 4K video processors, two EC200 event controllers and one S3-4K event master processor were used to orchestrate the many audiovisual processes required.

“The UDX projectors helped us exceed audience expectations, reduce the amount of time needed for setup and cut down crew costs,” David continues. “And despite the event’s tight time schedules, the complex setup and demanding conditions, the Barco team performed excellently and offered fantastic onsite support. Adobe Summit EMEA 2018 was a great experience all around.”

 

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Image courtesy of Taylor Bennett Partners and Hawthorn 

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